Wednesday, April 23, 2014
Staging has become an important part of the selling process because, as our lovely House Hunters showed, potential buyers pick apart just about everything. I remind sellers over and over that they aren't selling the house to themselves, so "dumbing down" the design is essential in order to appeal to a more broad (or dumb broad) audience. Simple colors and easy layouts are good starts, but sometimes you need to go the extra mile to get extra moolah for your house. Two little things I love to do when prepping a house for the market are just an example of ways to make your house shine:
1.) I like to type up key information about the house on 3x5 cards and leave them throughout the house. That way if your main broker isn't doing the showing, anyone can share the features not obvious to most, like solar panels, radiant heat, new windows, new roof, energy efficient appliances, new garage doors, etc. Make it fun: "those floors you are stepping on are travertine from Italy.." etc.
2.) If you live somewhere like we do (with changing weather and falling leaves) your view might change from season to season. Or you might just have beautiful shots of your home, inside and out, that someone walking in TODAY might not see (the top photo is the sunrise in my Moms front yard in Palm Springs, California in February, the middle photo is a close-up of a tree changing it's color in our backyard last fall and the bottom photo is a clients lovely pool and flowers in summer..something a potential buyer wouldn't see if looking at the house in January. I like to gather the best shots of a house and, with the help of www.shutterfly.com, create a 25 page bound book. I place the open book in the entry way so visitors can enjoy everything you love about the house..and hopefully BUY IT!